Is your Website a Valuable Part of your Business?

Are you Aware of the Impact of having a Robust, Interactive Web Presence? Or of using the Internet as an Essential Communications Tool?

The truth is that most websites online were poorly conceived...even many of those designed by "website professionals".  Although probably built with the best intentions, most suffer from one or more of the following problems:

                            - poor structure based on little or no planning
                            - no plan to bring visitors to the site
                            - generic copy
                            - unattractive graphics
                            - templates
                            - little or no interactivity
                            - "flash" or moving graphics as an entry page
                            - and the list goes on

How does your website perform?  Is it working for you, against you, or having no impact at all?  Is it a reflection of the services you provide and is it an active part of your business-building cycle? ...or is it unprofessional and turning visitors away?

We provide websites that serve to attract prospects, facilitate sales, and work hand-in-hand with your existing operations and branding.  We've found that the websites that perform best are based on informing, educating and selling the visitors.  And there are a number of elements you need to have on the site to ensure that.

Our offerings include an audit package that serves as a barometer on how your existing website is doing as well as a comprehensive web design package:

1) Website Audit

How is your website doing.  Is it helpful to the visitor?  Perhaps the most important question of all is...is it selling for you? 

We all had hopes years ago that the website was going to drive a flood of business in but for most of us, that didn't happen.  What went wrong?  Perhaps some of it had to do with unrealistic expectations.  But the truth is that there are a lot of people in every industry who are doing very well using this medium.  And there's absolutely no reason yours can't as well.  It's simply a matter of planning and building it correctly.

Through our Certified Internet Webmaster designation and 10+ years of experience in designing active websites, we're offering an objective analysis through our Website Audit package.  The report will show you problems with your site and recommendations for improvement.  You can take this information to your existing webmaster to make the recommended changes.

The audit report will offer an evaluation of the following main areas of your website-

1. Structure

2. Appearance

3. Visibility (traffic to the site)

4. Navigation

5. Interactivity

The package is an easy way to uncover why your website is or isn't performing.  The service is a one-time $455 charge.  Order below-

2) Website Design

Not getting much out of your existing site?  Having trouble remembering your website address?  Still have an old brochure-like site?  A 'yes' to any of these means that you're simply not using this technology in a productive way. 

Whether you need a new site or a "refresh", we offer the most complete website package available.  Our developers have over 10+ years of graphic and web design experience.  Our websites are built on the basis that it will be an active, working tool for the life of your business.

The structure of the website is based on Duct Tape Marketing's design methodology.  This process is based upon the review of thousands of websites and the determination of those elements that work most effectively.  The bottom line is that we use the elements that work within our development process.

Some of the websites that we've produced-

Our Website Development Process:

1) Goals- This is where we begin.  What are wanting the website to do for you? Are you trying to sell products? Enhance your image/brand?  Provide information?  Be used as a customer service tool?  Attract the right candidates for employment? Perhaps a combination of these?

2) Structure development- Next we lay out the breadth of the site...the pages most relevant and impactful to your target audience, the best navigational tree, and the right layout.  (For an idea on some of the best pages to use, refer to the Marketing Materials package.)

3) Graphical elements- We'll use the company's existing graphical theme and enhance for the site or we'll start fresh based on the best strategy.

4) Website copy- For the different web pages, we'll use existing marketing copy or begin from scratch.  This will involve some collaboration in developing the right messages.

5) Addition of interactive element- We'll use existing marketing information (reports, articles, etc.) to make available to your prospect through the use of a web form.

6) Tracking mechanism- We'll add the Google Analytics Tool that will allow you to see how the website is doing in real time...how many visitors are coming to the site, where they're coming from, the keywords they're typing to find you, etc.

Working Together - How do we access the Website Project?

We use an interactive portal called Basecamp™, the popular online project management and collaboration tool with our web clients.  When you order the package, you'll receive access to your secure account where the project's progress along with all of your creative files are stored in one easy-to-use web location.  Below is a screen shot of the program.

 

What will you receive with the Website Design Package?

         - One-on-one collaboration around planning and building the site
           - Access to personal online project and collaboration
               tool, Basecamp™
           - Completed, live site
           - Unlimited email support during term of project
           - Tracking mechanism on how the site is performing
           - 3 workbook, 3 audio CD series "Harnessing the Internet"
              from Duct Tape Marketing
 

What's the price for our Website Package?

Our Website Design package is $3900.  This includes the live site as well as providing you with all the tools to maintain the site easily once it's up.

                                                                                        

We invite you to compare our website design solution with our competition.  The going rate for a
10-15 page professionally designed site (no templating) with quality graphics can run in the $6-$10k range.  We offer the a robust, professional solution that will serve your business for years to come.

How do I order the Website Package?

Easy as 1-2-3...

Step #1- order one of the solutions above.  We will then contact you to set up a planning call/meeting.  If you need to contact us beforehand, you can call us at 678-615-2418 or email to scott@impactyourcompany.com.   Step #2- planning call/meeting.  We will call/meet with you to discuss your business.  For the audit package, we will put it together and email the report back to you.  For the website package, we will set up your personal account in Basecamp to collaborate as it's being designed.   Step #3- collaborate and build the website to completion.

Unsure about our Website Design package?  Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology. 
 

Marketing 101- Remember to download your FREE copy of the 7 Steps to Marketing Success.  Along with the report, you'll also receive a FREE copy of our monthly enewsletter to keep you on track of all the important marketing activities.

 

Copyright 2009- Impact Marketing, Inc.