How is your Website Performing?  What Kind of Traffic are you Getting?  Does it Sit on a Deserted Road Drawing Few Visitors or is it a Bustling Hub? 

How are the Visitors Clicking through the Site?  Do you even know?

If you're like most owners/managers, you probably have little idea how it's doing...or whether it's even up right now!  If there's good news it's that you're not alone.  Most owners/managers get so caught up in the day to day of the business that website traffic gets pushed way down the list of what's important. 

The news that should concern you however is that the internet medium isn't going away.  In fact, it's only gaining steam.  Traffic is increasing on a daily basis and more and more people are using the internet as a virtual shopping center, looking for all kinds of products and services...either to buy directly or use as a basis in their buying decision.

Why is there little traffic to your website?

There are all kinds of reasons including poor planning, a website designer who really didn't know much about search engine optimization (SEO), traffic blocking through penalization, and the list goes on. 

The biggest reason however might be because  attention wasn't really paid to this part of the business.  The problem is that with hordes of consumers turning the internet, you simply can't afford to let this aspect go unattended anymore.  Because we can bet your competitors won't.

A Definable Process

Because the major search engines purposely don't provide answers on how they rank sites, search engine marketing has been shrouded in mystery.  Search engine experts do their best to guess what the important elements are and then apply them for their clients.

We've developed a proven, definable process... based on the popular Duct Tape Marketing methodology of tagging and presenting the site that uses the Best Practices of this discipline.  We bypass the tricks that can get you in trouble and use the best methodology which will bring traffic and keep you off of the search engine "black list".

Traffic Surge Offerings

We have three offerings-

Basic- this offer is built around the search engine marketing fundamentals.  The process includes-

• Keyword research around your business and brand.  We use Wordtracker™, the search engine optimization world's de facto keyword retrieval tool. Wordtracker catalogues over 300 million searches daily

• Tagging the site - elements include dropping keywords into headers, page copy, and text links in addition to meta, alt image, and title tags

• Submission of site to the top search engines including Google, Yahoo, MSN, Ask.com, AOL, Netscape, and a host of others

• Submission of site to three major directories- Open Directory, Yahoo, and DTM

• Submission to three industry-specific directories

• Ongoing management of site to achieve the best results.  Management includes the adjustment of keywords and placement to position the site optimally with the search engines

Advanced- the offer includes the deliverables of the Basic offer plus some others proven to have significant effect on the search engines through a process called backlinking.  Through the syndication reach of the below tools, hundreds of backlinks are created to the site.  Backlinking is  not only attractive to the search engines but bring qualified, interested prospects back to the site.  This process includes-

• all activities of the Basic offer

• three (3) articles written and distributed through Articlemarketer.com

• three (3) press releases created and distributed through PRWeb.com

• Ongoing management of site to achieve the best results

Premier- our most comprehensive solution includes all the elements of the first two offers in addition to an active Pay-per-click campaign through Google.  For a more thorough explanation of what the Google Pay-per-click (called "Google Adwords") program is, click here. 

While the first two offers rely on "organic" (or free) search engine listings, the pay-per-click program takes on a more proactive stance on bringing clients to you.  Our process includes-

• Keyword research and campaign inclusion of up to 1000 keyword combinations

• three (3) landing pages created that position prospects directly with the offerings that
  interest them

• Ongoing management of site to achieve the best results
   

Working Together - How do we access our Search Engine Project?

We use Basecamp™, the popular online project management and collaboration tool with our clients.  When you order the program, you will receive access to your secure account where all of the deliverables, email communication and files are stored in one easy-to-use web location.  Below is a screen shot of the program.
 

 

What will you receive with our Traffic Surge Packages?

   - One-on-one collaboration around tagging and submitting the site
    - Access to personal online project and collaboration
              tool, Basecamp™
    - Status of ranking and traffic reports
     - Unlimited email support during term of project
     - 3 workbook, 3 audio CD series "Harnessing the Internet"
              from Duct Tape Marketing

 

What are the prices for the Traffic Surge Packages?

Our Search Engine Optimization Basic Package is $1900.  The recurring fee is $150/mo.

                                                                                         

The Advanced Package is $2400.  The recurring fee is $190.

                                                                                         

The Premier Package is $3900.  The recurring fee is $299.

                                                                                         

How much do qualified leads mean to your business?  An active site not only draws new prospects to the business who may buy well into the future, it also serves to strengthen sales opportunities (and shorten the sales cycle).  Please compare our search engine marketing solution with our competitors.  The going search engine marketing rate (non pay-per-click) for an average 6-12 page site can run as high as $4000.  We offer a proven solution that will serve your business for years to come.
 

How do I order the Traffic Surge Program?

Easy as 1-2-3...

Step #1- order one of the options above.  We will then contact you to set up a planning meeting/call.  If you need to contact us beforehand, you can email to scott@impactyourcompany.com or call 678-615-2418.   Step #2- planning meeting.  We will call/meet with you to discuss your business.  And we will set up your personal account in Basecamp to collaborate.   Step #3- collaborate and build the search engine optimization campaign to completion.

 

Unsure about our Search Engine Optimization program?  Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology.
 

Marketing 101- Remember to download your FREE copy of the 7 Steps to Marketing Success.  Along with the report, you'll also receive a FREE copy of our monthly enewsletter to keep you on track of all the important marketing activities.

Copyright 2009- Impact Marketing, Inc.