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MARKETING 101
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Below are some helpful articles on
marketing-
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Architectural-
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Form vs Function...6 Steps to
Brilliant Architectural Marketing
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Palisade Marketing in Times of
Economic Downturn
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4 Pillars to a Strong Marketing and
Advertising Program
 Construction-
Electrical-
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5 Ways to Amp up your Marketing
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Why Frequency of your Advertising Makes the
Difference
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7 High-Voltage Referral Marketing Ideas
Engineering-
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5 Steps to Propelling the Business through Internet
Marketing
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Project Managing your Marketing Department to New Heights
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3 Easy Suggestions for Tracking Promotional Efforts
Flooring-
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A Step-by-step Guide to Identifying your Ideal Client
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Floor your Prospects with these 10 Marketing Techniques
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4 New Social Media Steps to Renovate the Business
General-
101 Uses for Duct Tape
HVAC-
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Turn up the Heat on your Promotional Campaign
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Pay-per-click: a "Cooler" Way of Generating Business
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HVAC Marketing: the Old World versus the New
Landscaping-
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The Grass is Truly Greener with Good Headlines
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The Clearing on the Horizon is through Good PR
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Weeding your Website and Preparing it for Traffic
Painting-
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5 Reasons Why Planning is the Best Primer
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Rolling out a Successful Website Campaign
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Direct Mail that Edges out the Competition
Remodeling-
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SEO Framework for Mastering your Website
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Stack the Deck with these 4 Referral Marketing Ideas
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Planning as the Tool in Taking your Business to the Next Level
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10 Marketing Commandments
I. Marketing is defined as getting
someone who has a need to know, like
and trust you…in that order. You
can’t circumvent the process.
II. There is no "mystery" in
marketing. The more people you
communicate with in an appealing way, the more business
you’ll generate.
III. Unless you operate a monopoly,
it generally takes 6 to 9 contacts
with a prospect before they’re ready
to buy.
IV. Marketing never "ends" until you
sell or close the business. effective marketing
is like continuously building a house. Planning is the foundation and
marketing activities are the bricks.
Marketing contacts are never
wasted…they’re small investments in
a foundation that will
eventually lead to business.
V. The most important aspect of
effective marketing by far is
follow-through. If you’re doing
something, then half of the battle
is won.
VI. You should be investing at least
5% of your ongoing revenues back
into the business through marketing. It takes money to make money.
VII. If the business you’re
generating is only as good as your
last advertising dollar, then you’re
not branding (differentiating)
yourself. Effective branding is
essential to taking your business to
the next level.
VIII. Marketing today is an integral
part of a small business. If you’re
not devoting time and/or resources
to it continually, then you’re at
the mercy of the cycles and pitfalls
of the marketplace.
IX. Due to its creative and
reflective nature, marketing can and
should be fun.
X. Marketing is not sales. Sales can
have more immediate results.
Marketing generally has a longer
return on investment but because
you’re communicating with the
masses, has a much broader impact.
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