Marketing colateral kit packet corporate identity makreting colateril markiting

Marketing Materials with Punch-

How to Create Marketing Materials that
Turn Prospects into Clients

Marketing package corporate identity small business makreting markiting Are your marketing materials working for you or are they being thrown away?

How valuable would it be to your business to have attention-grabbing, revenue-producing materials that you can use for the life of the business?

Learn the techniques the large advertising agencies use to help their
Fortune 500 clients!

Most businesses have a deficiency of effective, professional marketing materials on hand. They rely on the old tri-fold brochure which spends almost all its life in two places...your shelves and your prospects' garbage cans.

Introducing the "marketing kit"...a creative foundation that large advertising agencies have been using for Fortune 500 companies for decades. Impact Marketing has partnered with a couple of the best graphic design and copywriting partners to bring the kit to your business...and that means a consistent brand and theme for years to come!

What would it be like to have materials that could sell for you without you or your sales reps being there?

The marketing kit is based upon the Duct Tape Marketing methodology of marketing system installation. The Duct Tape Marketing System was chosen as a Forbes Favorite for small business and marketing. AT&T, Hewlett Packard, Dell Computer and Intuit are just some of the companies that extend the Duct Tape Marketing process to their client base. The Duct Tape blog was chosen as "Best Small Business Marketing Blog" in 2004, 2005, and 2006 by the readers of Marketing Sherpa. Harvard Business School features The Duct Tape Marketing system and teachings as part of business school education. The Duct Tape Marketing System has been featured in Wall Street Journal, Inc. Magazine, Entrepreneur Magazine & CNN Money.

Impact Marketing serves as one of the premier Certified Coaching Organizations of the Duct Tape Marketing methodology and have helped numerous clients grow using the system.

Why are your materials being discarded?

The old model of "here's what we do so give us a call so we can come sell to you" is no longer effective. The tri-fold brochure follows this outdated methodology...and there are plenty of "marketing Flooring marketing - Scott Campbell with hard hat companies" that still produce them. The problem is that your prospects are hit with a few hundred marketing messages every day and simply don't have the time to figure out how you can help them.

Effective marketing today consists of developing compelling messages that draw prospects to you. And they're an essential companion tool for your sales force.

A New Yet Classic Technique

Effective marketing is defined as getting people who have a need to know, like and trust you. Your marketing materials can help you by guiding your prospects through that path and shorten the sales cycle or they can sabotage the process and push them toward your competition.

Large companies have contracted with the big ad agencies for years in guiding their prospects by developing a marketing/creative foundation that informs, educates and sells and includes themes and branding. This foundation can then be used in all promotional tactics going forward.

The Marketing Kit is a collection of carefully crafted files that help you present the best case for why a prospect should buy your products and services. The kit consists of-

Case Statement- Leads prospects as to why they should use your services
Difference Summary- Things that separate you company from the rest of the pack
Ideal Client- Prospects feel more comfortable working with companies who specialize in their niche or demographic
Marketing Story- Win your prospects' hearts in addition to their heads by telling your story
Product/Service Offerings- Describe and detail the benefits of each
Case Studies- Case studies allow prospects to see companies like themselves getting relief
Frequently Asked Questions- If you can anticipate their questions, you can prevent buying roadblocks and shorten the sales cycle
Client List- Many prospects are influenced by others who use you. Success breeds success
Processes and Checklists- When prospects can clearly see how you do it, it makes the decision to buy much easier
Articles- Include reprints and press clippings that are relevant. Prospects will believe they saw you in the press
Brand and Creative Theme- Your creative identity draws prospects in

How will you use the Marketing Kit?

Corporate Identity- Creative theme used for logos, business cards, letterhead, collateral
Web Site- The elements help to educate, inform and sell to your target market
Sales Collateral- When packaged, it can be strong companion for sales reps on calls or
mailed out prior to appointments
Advertising- Messages and "pressure points" can and should be used as themes for mail, print, radio and television ads for years to come
Public Relations- Brand should be promoted in all press releases and media communication
Referral Sources- Can be communications package for your strategic partners
Internally- Great way to educate new and existing employees on the company and brand

Working Together - How do we access our Marketing Materials content?

Marketing package corporate identity small business makreting markiting We use Basecamp™, the popular online project management and collaboration tool with our clients. When you order the program, you will receive access to your secure account where all of your email communication, marketing and creative files are stored in one easy-to-use web location. Below is a screen shot of the program.

marketing brochures kit materials

What will you receive with the Marketing Materials Package?

         - One-on-one collaboration around creating the kit
           - Access to personal online project and collaboration
               tool, Basecamp™
           - Completed marketing kit (note- there are some elements that
              rely on some client "homework" as well as response from clients.
              This may cause some delay.)
           - Unlimited email support during term of project
           - 3 workbook, 3 audio CD series "Magnificent Marketing
              Materials" from Duct Tape Marketing

What is the price for the "Marketing Materials with Punch" Program?

Average Marketing Manager Salaries according to

The price for our marketing materials program is $2900. This includes all copywriting and graphic design. In terms of value, we recommend that you compare our pricing to corporate identity pricing at other agencies or hiring a full-time marketing manager for your business based on national averages (according to Salary.com) here. In addition to the graphic and document files, you'll receive the "Magnificent Marketing Materials" program by Duct Tape Marketing, a 3 workbook, 3 audio CD series explaining our process along with specific case studies. Note- there is an additional fee for printing costs.

How do I order the Marketing Materials Program?

Easy as 1-2-3...

Step #1- order above. We will then contact you to set up a planning meeting/call. If you need to contact us beforehand, you can call
678-615-2418 or email to scott@impactyourcompany.com.
Step #2- planning meeting. We will call/meet with you to discuss your business. And we will set up your personal account in Basecamp to collaborate and create the kit elements.
Step #3- collaborate and build the marketing kit to completion.

Unsure about our Marketing Materials program? Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology.

Marketing 101- Remember to download your FREE copy of the 7 Steps to Marketing Success. Along with the report, you'll also receive a FREE copy of our monthly enewsletter to keep you on track of all the important marketing activities.

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