Marketing Materials with Punch-

How to Create Marketing Materials that
Turn Prospects into Clients

Are your marketing materials working for you or are they being thrown away?

How valuable would it be to your business to have attention-grabbing, revenue-producing materials that you can use for the life of the business?

Learn the techniques the large advertising agencies use to help their
Fortune 500 clients!

Most businesses have a deficiency of effective, professional marketing materials on hand.  They rely on the old tri-fold brochure which spends almost all its life in two places...your shelves and your prospects' garbage cans.

Introducing the "marketing kit"...a creative foundation that large advertising agencies have been using for Fortune 500 companies for decades.  Impact Marketing has partnered with a couple of the best graphic design and copywriting partners to bring the kit to your business...and that means a consistent brand and theme for years to come!

What would it be like to have materials that could sell for you without you or your sales reps being there?

Why are your materials being discarded?

The old model of "here's what we do so give us a call so we can come sell to you" is no longer effective.  The tri-fold brochure follows this outdated methodology...and there are plenty of "marketing companies" that still produce them.  The problem is that your prospects are hit with a few hundred marketing messages every day and simply don't have the time to figure out how you can help them. 

Effective marketing today consists of developing compelling messages that draw prospects to you.  And they're an essential companion tool for your sales force.

A New Yet Classic Approach

Effective marketing is defined as getting people who have a need to know, like and trust you.  Your marketing materials can help you by guiding your prospects through that path and shorten the sales cycle or they can sabotage the process and push them toward your competition.

Large companies have contracted with the big ad agencies for years in guiding their prospects by developing a marketing/creative foundation that informs, educates and sells and includes themes and branding.  This foundation can then be used in all promotional tactics going forward.
 

The Marketing Kit is a collection of carefully crafted files that help you present the best case for why a prospect should buy your products and services.  The kit consists of-

• Case Statement- Leads prospects as to why they should use your services

• Difference Summary- Things that separate you company from the rest of the pack

• Ideal Client- Prospects feel more comfortable working with companies who specialize in their niche or demographic

• Marketing Story- Win your prospects' hearts in addition to their heads by telling your story

• Product/Service Offerings- Describe and detail the benefits of each

• Case Studies- Case studies allow prospects to see companies like themselves getting relief

• Frequently Asked Questions- If you can anticipate their questions, you can prevent buying roadblocks and shorten the sales cycle

• Client List- Many prospects are influenced by others who use you.  Success breeds success

• Processes and Checklists- When prospects can clearly see how you do it, it makes the decision to buy much easier

• Articles- Include reprints and press clippings that are relevant. Prospects will believe they saw you in the press

• Brand and Creative Theme- Your creative identity draws prospects in
   

How will you use the Marketing Kit?

• Corporate Identity- Creative theme used for logos, business cards, letterhead, collateral

• Web Site- The elements help to educate, inform and sell to your target market

• Sales Collateral- When packaged, it can be strong companion for sales reps on calls or
  mailed out prior to appointments

• Advertising- Messages and "pressure points" can and should be used as themes for mail, print, radio and television ads for years to come

• Public Relations- Brand should be promoted in all press releases and media communication

• Referral Sources- Can be communications package for your strategic partners

• Internally- Great way to educate new and existing employees on the company and brand
   

© 2012 Impact Marketing & Consulting Services, Inc. - All rights reserved