Your Own Authorized Duct Tape Marketing® Coach
Key to the success of the Duct Tape Marketing®
EXCELerator program is the access you receive to a
marketing professional who has received extensive
training in the application of the Duct Tape Marketing®
System. Your part-time marketing professional will
provide you with the advice you need, when you need it.
 Unlimited Email Support – Do you
have a question or want to get input from a marketing
professional? Simply email your marketing coach. Now you
can get the feedback you need,quickly and guilt-free.
Quarterly One On One Sessions – In
Person or Over the Phone – Once per quarter you can and
should schedule a one hour meeting to sit down with your
coach to review those areas you are struggling with on
your marketing. These are great opportunities for you to
not only get the ongoing input into your marketing that
you need, but also to hold yourself accountable to your
marketing commitments.
Special Rate for Additional One on One
Support – As is typical of part-time help,
there are times of the year where you may require
additional assistance. That is why all Duct Tape
Marketing® EXCELerator clients receive a special
contract rate on additional hours. You can receive the
additional help you need from your Duct Tape Marketing®
Coach (time permitting)at the special rate of $125 per
hour (over 50% off their typical contract rate).
Monthly Marketing Tutorials to Fast Track Your
Business
One of the biggest pitfalls business owners encounter
is wearing blinders when it comes to their marketing.
This sector changes rapidly, and it should be the
responsibility of your marketing department to ensure
you stay on top of new, innovative approaches.
One-dimensional marketing approaches are high risk and
usually ineffective. You need to consistently take a
multi-pronged approach to your marketing.
Once a month, your Duct Tape Marketing® Coach will be
leading a group tutorial call on a variety of powerful
marketing tools. These detailed “how-to” calls will
outline step-by-step, proven strategies and action steps
to help guarantee your marketing success!
Calls will be held and recorded every month so that
you can:
-
Train your partners and employees
- you are welcome to invite your business partner,
spouse, or a key employee to the call, or have them
attend in your absence. What better way to educate
others on your team on various aspects of marketing?
-
Listen to
them when it is the most convenient time
for YOU - we know you're busy and
may not have time to make all of our
LIVE Marketing EXCELerator calls.
That's why we record each call, and the
audio is quickly posted online --
usually within 24 hours. You can
download the MP3 file at your
convenience and listen at your leisure
on your iPOD, computer or any other MP3
player.
Annual Enrollment in the Duct Tape
University
24/7 online access to an evolving library of
marketing “how to” courses including video, screencast
and audio instruction in step-by-step detail.
Duct Tape University contains something for everyone
in your organization. Strategy courses reside side by
side with courses such as “How to write a press
release.”
Think about it:
-
No more searching to find ways to plug the gaps
in your marketing education
-
A complete marketing training program for
everyone in your organization
-
Learn at your own speed, anytime – day or night
Sample Courses in the Duct Tape University
Courses in DTU are meant to supplement your core
EXCELerator learning and go deep into specific topics.
-
How to write and distribute a press release –
learn exactly what journalists are looking for.
-
Facebook for business – the ins and out and
applications that turn social networking sites like
Facebook into powerful business tools
-
Lead Conversion without selling – how to set-up
and perfect your lead generation system and
eliminate the need to sell.
-
Creating the marketing scorecard – creating a
motivation system that helps everyone in your
organization focus on marketing objectives.
Personal Access to Leading North American
Small Business Experts
 Who has time to read every leading marketing book out
there? Now you don’t have to. As your part time
marketing department, we have access to leading experts
and can give you an opportunity to hear what they have
to say LIVE as well as ask them questions. You will be
kept abreast of these additional special telesessions
and just like your ongoing monthly program:
-
You can invite your employees, partners, or
spouse to join in on the call
-
Calls are recorded so that you can download and
listen to them at your convenience
Annual 3 Day Marketing EXCELerator Retreat
This unique 3 day retreat brings all EXCELerator
participants together in a group environment to expose
them live to some of North America’s leading marketing
experts, as well as to other small businesses, for a
source of inspiration and motivation. The next event is
October 22 – 24, 2009 at the Hotel Boulderado in
Boulder, Colorado.
While enjoying the beautiful mountain setting of
Boulder, Colorado, small businesses will learn and
implement various tools and techniques available to grow
their business. Our team of experts will work with you
to create various marketing tools on the spot!
 By the time you leave your 3 day retreat, you will:
-
be able to implement immediately at least part
of your overall marketing system
-
be more comfortable utilizing some very cost
effective and powerful marketing tools
-
feel more confident in your marketing strategy
and experience a much shorter timeline in executing
these strategies now and in the future
-
have met other small businesses to garner
ongoing support and possibly align with on future
marketing endeavors
What’s Included?
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3 days packed with valuable expertise and
guidance to build your marketing system.
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Comprehensive Conference Guide filled with
information, exercises and resources from the
experts.
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A dynamic environment of like-minded small
business owners to bounce off your ideas and build
new relationships.
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3 glorious days in the Rocky Mountains!
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Meals - Breakfast, lunch and coffee breaks are
included all 3 days of the conference.
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A wine and cheese reception included Thursday
evening and a dinner Saturday evening.
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