Case study #1

Client: Answering Service/Call Center in business for 25 years serving major metropolitan area

Challenge: Minimal past marketing effort, shrinking demand, and need for active marketing program to not only neutralize losses, but grow.

Solution: Development of goals and comprehensive marketing plan; development of marketing kit; identification of target market; active monthly direct mail program; active public relations program; referral program; and website re-haul with search engine optimization; and pay-per-click campaign with landing pages.

Results: After 5 preceding years of stagnation, company doubled in size (in 1 1/2 years).  Surpassed revenue goals and allowed owner to sell the company and retire.

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Case study #2

Client: Start-up roofing company serving major metropolitan area

Challenge: No marketing history, highly competitive market, and need not only to survive but flourish.

Solution: Development of goals and comprehensive marketing program; branding; development of marketing kit; development of ongoing direct mail program; ongoing public relations program; development of second (now main) website; search engine optimization; pay-per-click program with landing pages; development of hiring process; sales training for reps; and development of sales collateral.

Results: In a year, helped grow to over $1.5 million run rate.

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Case study #3

Client: Reputable deck company serving major metropolitan area

Challenge: Sliding revenue in market based on demand and lack of organized marketing program.

Solution:  Development of goals and comprehensive marketing program; branding; development of marketing kit; development of referral marketing program; development of second (now main) website; search engine optimization; pay-per-click program with landing pages; sales training; and development of sales collateral.

Results: Improved brand, increased visibility and standing in market, and significantly improved business development processes.