Are you Communicating Regularly with your Prospects and Customers?  Do you have a System in Place that Keeps you in Regular Contact?

As you've probably discovered, email is one of the most effective ways to communicate today.  In addition to ease and flexibility of communication, emails can be sent to a large volume of prospects and customers that phone contact cannot replicate.  And direct mail can't compare to email in terms of speed, expense or trackability. 

Why are you Not Tapping into this Powerful Medium?

Studies show that it takes 7 to 9 contacts on average before a prospect is ready to purchase what you're offering.  Professional emails with useful information are a great way to get a prospect to pass through this "know, like and trust" progression.  Enewsletters and/or updates are a great way to keep that dialogue open and fresh.
 

Inbox Impact - The Perfect Solution

We're offering email solutions design to keep you at the center of your prospects/clents' minds.  An educational or "drip" email series provides information on a particular process or offering set.  HTML newsletters are general email tools that inform, educate and sell.  While both can be delivered to your prospect/client database consistently, an educational series is delivered in a rather short time period (all within a month from prospect sign-up) while enewletters are delivered monthly.
 

Does your business rely on recurring business?  If so, then you need a vehicle for staying in consistent contact.  HTML newsletters facilitate a friendly, non-intrusive dialogue.  While they don't require sales contact on the back end, combining these contacts with phone calls create a powerful 1-2 combination.
 

We offer you the ability to capture targeted prospect email addresses as well as an ongoing process to send informative, attractive communications consistently. 
 

What will you receive with the Inbox Impact Package?

         - One-on-one collaboration around planning and building
               newsletter or drip campaign
           - Access to personal online project and collaboration
               tool, Basecamp™
           - Account through iContact, a leading email marketing
               vendor.  (iContact manages the email database, routes the
               emails to the intended repicients, and also offers survey and
               RSS ability).
           - Completed email structure for all future mailings
           - Unlimited email support during term of project
           - Training on how to use the system and send emails whenever you want
           - Tracking mechanism on how the campaigns are performing (how many are reading,
               clicks to product pages, linked sites, etc.)
           - 3 workbook, 3 audio CD series "Harnessing the Internet" from Duct Tape Marketing
 

 ...and, as a BONUS, for a LIMITED TIME ONLY...
                                               a Customized Email Signature
                                                        (note: only available to Outlook users)

How many emails do you send every day?  Individual emails are a great opportunity for you to enhance your brand as well as suggest links back to your offerings to market further.  This is just another touch point where you're either helping the sales process along OR dropping the ball. 

Dress your emails up with professional, impactful messages through you signature line.  By ordering the email marketing package, you'll be able to make an extra impact every time an email is sent.

Working Together - How do we access our Email Marketing content?

We use Basecamp™, the popular online project management and collaboration tool with our clients.  When you order the program, you will receive access to your secure account where all of your email communication, marketing and creative files are stored in one easy-to-use web location.  Below is a screen shot of the program.
 

 

What is the price for the "Inbox Impact" Program?

Average Marketing Manager Salaries according to

The price for our Email Marketing package is $1900.  This includes all email structure design.  In terms of value, we recommend that you compare our pricing to pricing at other web agencies or hiring a full-time marketing manager for your business based on national averages (according to Salary.com) here.  In addition to the graphic and document files, you'll receive the "Harnessing the Internet" program by Duct Tape Marketing, a 3 workbook, 3 audio CD series explaining the process of using the internet as an active tool in your marketing processes.

                                                                                        

How do I order the Email Marketing Program?

Easy as 1-2-3...

Step #1- order above.  We will then contact you to set up a planning meeting/call.  If you need to contact us beforehand, you can email to scott@impactyourcompany.com or call 678-615-2418.   Step #2- planning meeting.  We will call/meet with you to discuss your business.  And we will set up your personal account in Basecamp to collaborate and create the email campaign.   Step #3- collaborate and build the email campaign to completion.

 

Unsure about our Email Marketing program?  Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology. 
 

Marketing 101- Remember to download your FREE copy of the 7 Steps to Marketing Success.  Along with the report, you'll also receive a FREE copy of our monthly enewsletter to keep you on track of all the important marketing activities.

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