Marketing Consulting Expertise Advice Firm Agency Atlanta Small Business


How are you going to realistically reach your business goals this year and beyond? What kind of growth and/or profit margin would you like to achieve?  What's preventing you from reaching the highest levels of revenue?

Announcing a revolutionary approach to building business without adding a single person to your payroll-

The Impact Consulting Program

What would adding a virtual marketing department mean to the profitability of your business? Business development and increasing profitability requires a plan, a strategy and a vehicle for driving all the marketing tactical activities consistently. No matter whether you're looking to grow or defend your existing position in the marketplace...you need an active marketing department.

Our consulting program is ideal for:

  • Business owners who recognize the need for an active marketing program but don't have the time to dedicate to that area of the business

  • Companies that don't have the necessary staff resources to execute the tactical marketing activities.  (For those who do have resources, you might want to take a look at our coaching program.)

  • Organizations desiring a one-on-one dedicated group to lead both the marketing and creative fulfillment programs.

  • Companies located anywhere.  While we work mostly with companies in the Atlanta metro area, the Basecamp collaboration tool allows for easy consulting no matter where the company is located geographically.  So whether you're in Atlanta, Charlotte or Miami, give us a call


W
hy it is so hard to market the business?

We're all interested in growing and/or increasing profitability.  But if you're like most business owners, you get mired in the everyday operations...handling customer issues, dealing with employees, putting out fires, etc.  It's very difficult to take care of everything and focus on more important, longer-range strategic goals and activities. 

The bottom line is that while marketing is the most important function of your business, it gets pushed to the side for more pressing issues.  The typical response is to hire sales people and get into the treadmill of turnover that inevitably occurs.  The most important thing you can do for the business is to seek out a marketing partner that can help plan then complete all the necessary activities.

The Marketplace has Changed 

"Impact Marketing does an excellent job of organizing the business side and putting the emphasis in the right marketing efforts.  Our business has grown directly due to their efforts.  I highly recommend them."

  Mike Boyd, Southern Dreamscapes

 

Consumers have spoken.  They don't want you to sell to them anymore.  They prefer to hear about you...to see you performing your service for others... or to find you themselves.  In order for this to happen, you've got to be sending the right information out into the marketplace in the right places and in a consistent and cohesive way.

All of this leads to having an active marketing program with consistent promotional activities.  This includes everything from developing marketing materials with impact to developing and running an promotional internet program to engaging in public relations activities.  It's all about improving and increasing the visibility of your brand.  When that happens, consumers respond.
 

atlanta marketing consultingWhat would happen if there were a proven system of generating revenue within the business?

The best approach today is to get people who have a need for your product/service to know, like, trust, do business with and refer you to others who have this same need or problem. A fully functioning, multi-faceted marketing system is the key to turning more leads into more customers.

That's the value of a proven system: it delivers the keys to success every time.
 

Benefits of Hiring Impact Marketing as a Consulting Partner

A Complete Solution

 

"Impact Marketing executes and tracks most of our marketing activities.  For companies who simply don't have the resources to run an operation and perform the marketing activities, I recommend them."

Giovanni Rueda, iRoof

 

We have partnered with the best creative and public relations organizations in the business to bring you the most comprehensive marketing solution available.  

Our focus is working with businesses creating and installing a set of proven systems. No theory, just proven results.  Like any effective aspect of your business, marketing is a system. That's how we approach every client engagement. When you work within the confines of a proven system, you are free to innovate and create the marketing messages and branding element that make you successful.

You know you need to do more marketing, you might even know how.  But what a lot of businesses lack is the time to do it and the resources to execute everything.  We've taken care of everything for you.  Let us do our job and watch revenues climb.
 

What will you receive by joining the Impact Marketing Consulting Program?

  • Collaboration and completion of marketing plan using industry-leading software Marketing Plan Pro.  Marketing plan lays out the company vision, goals, SWOT analysis (strengths/weaknesses/opportunities/threats) along with recommended strategies and tactics.

  • Marketing kit development (creative foundation of your business) that will be used for all the marketing activities.  This includes everything from logos to direct mail piece graphics to media kits.

  • Two face-to-face meetings per month to strategize and check progress

  • One-on-one collaboration around planning and executing a marketing program

  • Project management and execution of all marketing activities

  • Access to personal online project and collaboration tool called Basecamp

  • Unlimited email support.  You may email as many questions as you like and receive our client service promise of a return email or phone response in less than 48 hours of receiving your email
     

Working Together - How do we access our Marketing Consulting content?

marketing consultingWe use Basecamp, the popular online project management and collaboration tool with our clients.  When you engage with us, you will receive access to your secure account where all of your email communication, consulting milestones, to-do items, and creative and consulting project files are stored in one easy-to-use web location.  Below is a screen shot of the program.

Marketing consulting consultant
 

 

To find out more about our consulting service, contact us at info@impactyourcompany.com or call 770-713-2472 to discuss.

 

If you're looking for a more directed, less comprehensive solution, consider our coaching program.

 

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