Marketing Consulting Expertise Advice Firm Agency Atlanta Small Business


How are you going to realistically reach your business goals this year and beyond? What kind of growth and/or profit margin would you like to achieve?  What's preventing you from reaching the highest levels of revenue?

Announcing a revolutionary approach to building business without adding a single person to your payroll-

The Impact Consulting Program

What would adding a virtual marketing department mean to the profitability of your business?  Business development and increasing profitability requires a plan, a strategy and a vehicle for driving all the marketing tactical activities consistently.  No matter whether you're looking to grow or defend your existing position in the marketplace...you need an active marketing department.

Atlanta marketing consultantAs with our coaching program, our consulting program is based upon the Duct Tape Marketing process.  AT&T, Hewlett Packard, Dell Computer and Intuit are just some of the companies that promote the Duct Tape Marketing methodology to their client base.  The Duct Tape blog was chosen as "Best Small Business Marketing Blog" in 2004, 2005, and 2006 by the readers of Marketing Sherpa. Harvard Business School features The Duct Tape Marketing system and teachings as part of business school education. The Duct Tape Marketing System has been featured in Wall Street Journal, Inc. Magazine, Entrepreneur Magazine & CNN Money.

Impact Marketing serves as one of the premier Certified Partners of the Duct Tape Marketing methodology and have helped numerous clients grow using the system. Our consulting program is ideal for:

  • Business owners who recognize the need for an active marketing program but don't have the time to dedicate to that area of the business

  • Companies that don't have the necessary staff resources to execute the tactical marketing activities.  (For those who do have resources, you might want to take a look at our coaching program.)

  • Organizations desiring a one-on-one dedicated group to lead both the marketing and creative fulfillment programs...all the while using the Duct Tape Marketing System methodology

  • Companies located anywhere.  While we work mostly with companies in the Atlanta metro area, the Basecamp collaboration tool allows for easy consulting no matter where the company is located geographically.  So whether you're in Atlanta, Charlotte or Miami, give us a call


Why it is so hard to market the business?

We're all interested in growing and/or increasing profitability.  But if you're like most business owners, you get mired in the everyday operations...handling customer issues, dealing with employees, putting out fires, etc.  It's very difficult to take care of everything and focus on more important, longer-range strategic goals and activities. 

The bottom line is that while marketing is the most important function of your business, it gets pushed to the side for more pressing issues.  The typical response is to hire sales people and get into the treadmill of turnover that inevitably occurs.  The most important thing you can do for the business is to seek out a marketing partner that can help plan then complete all the necessary activities.

The Marketplace has Changed 

"Impact Marketing does an excellent job of organizing the business side and putting the emphasis in the right marketing efforts.  Our business has grown directly due to their efforts.  I highly recommend them."

  Mike Boyd, Southern Dreamscapes

 

Consumers have spoken.  They don't want you to sell to them anymore.  They prefer to hear about you...to see you performing your service for others... or to find you themselves.  In order for this to happen, you've got to be sending the right information out into the marketplace in the right places and in a consistent and cohesive way.

All of this leads to having an active marketing program with consistent promotional activities.  This includes everything from developing marketing materials with impact to developing and running an promotional internet program to engaging in public relations activities.  It's all about improving and increasing the visibility of your brand.  When that happens, consumers respond.
 

atlanta marketing consultingWhat would happen if there were a proven system of generating revenue within the business?

The best approach today is to get people who have a need for your product/service to know, like, trust, do business with and refer you to others who have this same need or problem. A fully functioning, multi-faceted marketing system is the key to turning more leads into more customers.

That's the value of a proven system: it delivers the keys to success every time.
 

Benefits of Hiring Impact Marketing as a Consulting Partner

A Complete Solution

 

"Impact Marketing executes and tracks most of our marketing activities.  For companies who simply don't have the resources to run an operation and perform the marketing activities, I recommend them."

Giovanni Rueda, iRoof

 

Along with the proven Duct Tape Marketing System, we have partnered with the best creative and public relations organizations in the business to bring you the most comprehensive marketing solution available.  Visualabs and The ZD Group are a couple of the top graphic design and promotion organizations around.   

Our focus is working with businesses creating and installing a set of proven systems. No theory, just proven results.  Like any effective aspect of your business, marketing is a system. That's how we approach every client engagement. When you work within the confines of a proven system, you are free to innovate and create the marketing messages and branding element that make you successful.

You know you need to do more marketing, you might even know how.  But what a lot of businesses lack is the time to do it and the resources to execute everything.  We've taken care of everything for you.  Let us do our job and watch revenues climb.
 

What will you receive by joining the Impact Marketing Consulting Program?

  • Completed Strategy Planning Workbook that lays out the company vision, goals, SWOT analysis (strengths/weaknesses/opportunities/threats) and existing marketing activities

  • Recommendations File customized for your business that includes suggested marketing strategies and tactics.  This is the planning file that is the basis of the marketing program

  • Marketing kit development (creative foundation of your business) that will be used for all the marketing activities.  This includes everything from logos to direct mail piece graphics to media kits.

  • Two face-to-face meetings per month to strategize and check progress

  • One-on-one collaboration around planning and executing a marketing program based on the Duct Tape Marketing methodology

  • Project management and execution of all marketing activities

  • Access to personal online project and collaboration tool called Basecamp

  • Unlimited email support.  You may email as many questions as you like and receive our client service promise of a return email or phone response in less than 48 hours of receiving your email

  • The best selling book Duct Tape Marketing, by John Jantsch, and the Duct Tape Ultimate Marketing System (15 workbooks and CD audio series)
     

What's covered in our Consulting Program?  The Duct Tape methodology includes:

  • Target Market- Determining your ideal target client

  • Differentiate & Dominate- Developing & communicating your core marketing message

  • Give Them An Image- Communicating the complete marketing package

  • The Product Service Package- Developing the marketing hourglass approach

  • Marketing Materials- Developing marketing materials that educate

  • Marketing Story- Make meaning by telling your story

  • Web Site Guide- Business content-based web site and search guide

  • Small Business Advertising- Every sale starts with a lead

  • Direct Mail- A targeted lead generation powerhouse

  • Public Relations- Earned media attention and expert status

  • Referral Marketing- Building a systematic referral marketing machine

  • A Selling System- Turn prospect to clients and clients to partners

  • Search Engine Marketing- Generating leads and clients from the Internet

  • Blogging for Business- Using a Blog as a marketing power tool

  • Marketing Automation- Automate and extend your marketing with technology tools

 

Working Together - How do we access our Marketing Consulting content?

marketing consultingWe use Basecamp, the popular online project management and collaboration tool with our clients.  When you engage with us, you will receive access to your secure account where all of your email communication, consulting milestones, to-do items, and creative and consulting project files are stored in one easy-to-use web location.  Below is a screen shot of the program.

Marketing consulting consultant

 

What is the cost for the Impact Marketing Consulting Program?

The price for all our guaranteed consulting consists of a retainer fee that runs between $2200 and $5000 per month, depending upon the scope of the consulting engagement.  Distance consulting, which doesn't involve face-to-face meetings, runs between $1900 and $3900, again depending upon the scope of the engagement.

 

Average Marketing Manager Salaries according to Marketing salary salaries pay salary.com

 

In terms of value, we recommend that you compare our pricing to your overall revenue goals.  We also suggest that you compare our pricing to hiring a full-time marketing director for your business based on national averages (according to Salary.com) here.

 *Note- For creative services outside our marketing system such as ad space, there will be additional charges.  There is also a $399 fee for the Duct Tape Ultimate Marketing System workbook and audio course material & the book, the Duct Tape Marketing System due before starting the program.  A three month payment plan may be included.


How do I get started and enroll in the Impact Marketing Consulting Program?

Easy as 1-2-3...

  • Step #1- send email to scott@impactyourcompany.com or call 678-615-2418 requesting a phone meeting. We will determine whether our consulting program is the right fit for your marketing needs. We do not accept automatic enrollment for any of our coaching/consulting programs.
     

  • Step #2- submit payment and receive access to your personal consulting web page.
     

  • Step #3- begin your Impact Marketing Consulting Program.

 

Unsure about our Consulting program?  Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology.  Along with the call, you'll receive the 25-page report called the "7 Steps to Marketing Success" along with the monthly Impact Marketing enewsletter with practical marketing advice tips and techniques.  The Marketing Evaluation package includes a one-time $69 charge.  To sign up, click here

If you're looking for a more directed, less comprehensive solution, consider our coaching program.

We also have a self-study track that includes a comprehensive set of marketing courses.  You can find them here.

 

Copyright 2008- Impact Marketing, Inc.