What are your business goals for this year and beyond? What kind of growth and/or profit margin would you like to experience?  How are you going to take the business to the next level?

Introducing a systematic approach to building business and increasing profit margins brought to you by Impact Marketing-

The Impact Coaching Program

Whether you're looking to grow, become more competitive or maintain/defend your market position, there's no better solution available today than our core program.


Our program is based upon the Duct Tape Marketing methodology of installing marketing systems.  The Duct Tape Marketing System was chosen as a Forbes Favorite for small business and marketing.  AT&T, Hewlett Packard, Dell Computer and Intuit are just some of the companies that extend the Duct Tape Marketing process to their client base.  The Duct Tape blog was chosen as "Best Small Business Marketing Blog" in 2004, 2005, and 2006 by the readers of Marketing Sherpa. Harvard Business School features The Duct Tape Marketing system and teachings as part of business school education. The Duct Tape Marketing System has been featured in Wall Street Journal, Inc. Magazine, Entrepreneur Magazine & CNN Money.

Impact Marketing serves as one of the premier Certified Coaching Organizations of the Duct Tape Marketing methodology and have helped numerous clients grow using the system. Our coaching program is ideal for:

• Business owners who recognize the need for an active marketing program but don't have the time to dedicate to that area of the business

• Companies that have some staff resources to execute the tactical marketing activities.  For those who don't have any resources to dedicate, take a look at our more comprehensive consulting program.

• Organizations desiring a one-on-one dedicated coach to lead and apply the Duct Tape Marketing System methodology

• Companies located anywhere.  While we work mostly with companies in the Atlanta metro area, the Basecamp™ collaboration tool allows for easy coaching no matter where the company is located geographically.  So whether you're in Atlanta, Nashville or Sacramento, give us a call

Ever wonder why it is so hard to market your business?

You don't have to look far to understand why this question is problematic. It really has to do with why people get into a business in the first place.

The typical American business is started by a professional or entrepreneur who knows how to do something. It might be how to manage a project, how to do taxes, or even design a particular product.  Rarely is a business started based upon the needs of the marketplace.  And almost never does the owner's know-how include being able to market the business.

The World has Changed 

Years ago, it used to be that you could hang a sign outside the door, take out a yellow page ad, and business would flow in.  Not any more.  Now you have to keep the right information flowing out whether you're just getting going or you're an established business.  This means having an active, dynamic marketing program running alongside the business's operations.

You are in the marketing business! And if you are not, you won't be in business much longer.

What if we told you no matter what your business claims to provide, you're actually in the marketing business. That's right--every business is actually a marketing business. In the old days you may have "made widgets".  Today you "market widgets".  While this reality may seem tough, the truth of the matter is that it puts you in the driver's seat of growth and profitability.

What if marketing was easy and almost automatic?

Marketing is an all-encompassing outlook that must include every activity of your business. It isn't just a department within your business. When you discover this outlook, marketing your business becomes clear and easy.

What would happen if there were a proven system of generating revenue within the business?

The wise business owner comes to define marketing as: Getting people who have a need to know, like, trust, do business with and refer you to others who have this same need or problem. A fully functioning marketing system is the key to turning more leads into more customers.

That's the value of a proven system: it delivers the keys to success every time.
 

Benefits of Hiring Impact Marketing as a Coaching Partner

Proven guidance you can use today

Impact Marketing brings you the sales and marketing experience of what works and what doesn't.  All we do is work with businesses creating and installing a set of proven systems. No theory, just proven results.

Like any effective aspect of your business, marketing is a system. That's how we approach every client engagement. When you work within the confines of a proven system, you are free to innovate and create the marketing messages and branding element that make you successful.

You know you need to do more marketing, you might even know how.  But what most business owners lack is the time to do it and a level of accountability to make sure it gets done.  One of the primary benefits of our coaching program is that you now have an accountability partner vested in moving you and your marketing initiatives forward in achieving your sales and marketing goals.
 

What will you receive by joining the Impact Marketing Coaching Program?

• One-on-one collaboration around planning and executing a marketing program based on the Duct Tape Marketing methodology

• Completed Strategy Planning Workbook that lays out the company vision, goals, SWOT analysis (strengths/weaknesses/opportunities/threats) and existing marketing activities

• Recommendations File customized for your business that includes suggested marketing strategies and tactics.  This is the planning file that is the basis of the marketing program.

• Two face-to-face meetings per month to strategize and check progress (not available for distance coaching)

• Access to personal online project and collaboration tool called Basecamp™

• Unlimited email support.  You may email as many questions as you like and receive our client service promise of a return email or phone response in less than 48 hours of receiving your email

• The best selling book Duct Tape Marketing, by John Jantsch, and the Duct Tape Ultimate Marketing System (15 workbooks and audio CD series)
   

What will be covered in our Coaching Program?  The Duct Tape methodology includes:

• Target Market- Determining your ideal target client

• Differentiate & Dominate- Developing & communicating your core marketing message

• Give Them An Image- Communicating the complete marketing package

• The Product Service Package- Developing the marketing hourglass approach

• Marketing Materials- Developing marketing materials that educate

• Marketing Story- Make meaning by telling your story

• Web Site Guide- Business content-based web site and search guide

• Small Business Advertising- Every sale starts with a lead

• Direct Mail- A targeted lead generation powerhouse

• Public Relations- Earned media attention and expert status

• Referral Marketing- Building a systematic referral marketing machine

• A Selling System- Turn prospect to clients and clients to partners

• Search Engine Marketing- Generating leads and clients from the Internet

• Blogging for Business- Using a Blog as a marketing power tool

• Marketing Automation- Automate and extend your marketing with technology tools

Unsure about our Coaching program?  Take a Marketing Evaluation call where we discuss your business along with the benefits of the Duct Tape methodology.
 

Marketing 101- Remember to download your FREE copy of the 7 Steps to Marketing Success.  Along with the report, you'll also receive a FREE copy of our monthly enewsletter to keep you on track of all the important marketing activities.

Copyright 2008- Impact Marketing, Inc.