No matter what size of your business or organization, marketing has and will continue to play a major role in your success.  In today's world, if you're not growing, then you're either stagnating or dying.  Allow Scott to help you and your organization build business through ongoing marketing momentum and its incredible rewards.

Whether you’re with an association attempting to educate its members, or a company looking to build business and get to the "next level", Scott will tailor to your audience's needs.  During his time in front of your group, Scott will clarify marketing as well as excite and inspire your audience to positive action.

Call today to discuss the best topic for your organization or association meeting, conference, convention, business expo, or other special event.  Book your event by calling Judy Munroe at 678-908-7066 or by emailing info@impactyourcompany.com.

Take a peek at our 2008 speaking brochure here.  (You'll need Adobe Acrobat reader.)
 

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Popular Speaking Programs-

"7 Steps to Marketing Success"

You'll discover that marketing the business is even more important--and so much simpler--than you thought. Discover the proven, systematic process that will help you grow business continually...and learn how small businesses become mid-sized / mid-sized become large-

• Choose the customers you want to do business with
• Charge what you want by increasing your value
• Get your sales people off the lonely sales treadmill and get your market to seek you out
• Compete with the big companies on a level playing field
• Take your business to the "next level"

"Marketing in the Trenches"

Most of us can't afford a 30-second spot during the Super Bowl.  And full page ads can get pretty expensive too.  Unless you have deep pockets, you need reasonable options with impact...solutions with true 'bang for the buck'.  Learn to bypass marketing "fluff" and interact directly and powerfully with prospects-

• Learn the secrets of direct marketing
• Build an 'army' of active marketing 'soldiers' tailored to your prospects
• Discover and use the five most important weapons in your marketing arsenal
• Organize and keep marketing campaigns paying for themselves

"The Merger of Sales to Marketing"

Times have changed.  Savvy owners and executives realize that the old cold-call era is dead.  Today's consumers require a consistent combination of targeted, compelling messages.  The best approach doesn't consist solely of sales calls... it merely includes them.

• Learn the approaches that influence your prospects the most
• Self-marketing
• Discover how to attract instead of pursue...selling without speaking
• Develop a sure-fire method that turns suspects to prospects and prospects to customers

Training workshops-

"Differentiate and Dominate"

Learn about the most effective marketing approaches without having the deep pockets of say, Coca-Cola or Home Depot.  And learn how, by utilizing multiple approaches, your marketing program will send revenues through the roof.

• Branding and positioning
• Strong strategic partnerships
• Targeted advertising
• Public relations with pop

"Harnessing the Internet"

The importance of using the internet in today's information society now goes without saying.  Once a fun thing to do, now it's a requirement. Get off the sidelines and use your web presence like a powerful business-building tool. 

• Internet and website basics - your true storefront
• The balance of being seen and being found
• Building traffic and repeat customers
• Automation that saves valuable time

“Referral Flood”

Word-of-mouth marketing is the oldest and perhaps most effective means of growing a business.  We take the concept a step further by instructing on how to develop an organized approach that will yield a consistent flood of qualified business. 

• Finding other, more established businesses to partner with for an immediate influx of referrals
• How to guarantee that every new client will generate referrals
• Getting a large group of other people and businesses marketing for you
• Examples from other successful referral programs that you can reproduce and use immediately

"Lead Generation Machine"

Learn about the most effective marketing approaches without having the deep pockets of say, Coca-Cola or Home Depot.  And learn how, by utilizing multiple approaches, your marketing program will send revenues through the roof.

• Targeted advertising
• Direct mail that gets opened and read
• PR with pop
• Creating strategic partnerships